Next-Gen CRM
End-to-end design of a WhatsApp CRM & marketing platform with 500+ screens
Designing the Future of WhatsApp CRM: Organik Haberleşme
My Role: Senior Product Designer (End-to-End Execution)
Project Type: B2B SaaS, Enterprise WhatsApp CRM
Platforms: Web Applications, Mobile Interfaces, and Complex Supervisor / Admin Dashboards
Tools Used:
Figma: Component-based design systems, scalable UI architecture, and high-fidelity prototyping.
Adobe Illustrator: Custom vector assets, bespoke iconography, and brand identity elements.
After Effects: UI motion design and dynamic micro-interactions.
Live Project: Explore the live platform and sign up at whatsapp.organikhaberlesme.com/landing
A hybrid bot-and-human WhatsApp CRM built entirely from scratch. Unifying high-volume support and proactive marketing into one intuitive workspace. As the sole product designer, I dedicated 1,000+ hours to architecting over 500 screens for a scalable, seamless user experience.
Admin & Supervisor Panel
The Problem:
Supervisors lack real-time visibility into high-volume WhatsApp support, making it difficult to track team performance, response times, and workload bottlenecks.
The Solution:
I designed a data-driven dashboard featuring performance heatmaps and real-time workload tracking. This empowers managers to monitor chat volumes and make quick, data-backed decisions from a single screen.
The Big Picture: 500+ Screens
A bird's-eye view of the Figma workspace. Managing this level of complexity as a solo designer required a robust, component-based design system and meticulous organization across the entire user journey.
Marketing & Broadcast Engine
The Problem:
Bulk WhatsApp campaigns are often disconnected from support workflows, complicating audience segmentation and Meta-compliant template approvals
The Solution:
An integrated marketing engine that allows teams to easily create Meta-compliant message templates with live previews, segment target audiences, and seamlessly launch bulk broadcast campaigns.
The Mobile Experience: CRM in Your Pocket
Translating a complex B2B desktop ecosystem into an intuitive mobile interface was a key challenge. I designed the mobile application to ensure agents can manage high-volume chats, utilize quick replies, and access customer history seamlessly on the go, without compromising on functionality.