404 COFFEE
End-to-end design of an 404 Coffee: Brewing a Digital Identity
404 Coffee: Brewing a Digital Identity
Project Type: Responsive E-Commerce & Brand Website
My Role: Senior Product & UI/UX Designer
Platforms: Web (Desktop) & Mobile-Optimized Interfaces
Key Focus: Brand Storytelling, Visual Identity, Seamless Checkout Flow
Core Tools: Figma, Adobe Illustrator, Adobe Photoshop
Live Project: https://404coffee.com.tr/
A next-generation digital loyalty platform designed to maximize customer retention. By crafting a seamless B2B2C rewards ecosystem, I connected businesses with their customers instantly, delivering a frictionless loyalty experience across all web and mobile touchpoints.
High Cognitive Load in the Checkout Flow
Problem: The existing checkout process included too many steps and unnecessary form fields, which made the purchasing experience feel longer than needed. This was especially challenging for mobile users who wanted to complete their order quickly.
Solution: I optimized the checkout experience by reducing the number of required inputs, removing redundant fields, and prioritizing only task-critical information. This minimized cognitive load, reduced interaction cost, and allowed users to complete the purchase flow more efficiently with less friction.
